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Actions Speak Louder Than Words

Actions Speak Louder Than Words

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Research &raquo Center For Public Relations &raquo Usc Annenberg Relevance Report

USC Annenberg Relevance Report

Actions speak louder than words

Nov. 27, 2017

James T. Olson
Updated Dec. 8, 2017 2:00 pm

As communicators, the words we choose for ourselves and craft for our organizations and clients are profoundly important. They can unite us or divide us. Engage us or enrage us. Heal us or hurt us. Let there be no mistake — our words matter. But, as the guardians of reputation and the torchbearers of trust for the leaders and organizations we advise and represent, now more than ever it is important that we relentlessly ensure that we mean what we say and say what we mean (as the saying goes).

Increasingly, every corporation bears a heavy responsibility to ensure that not only what they say — but more importantly what they do — backs up those words. People are increasingly asking business to play a leading role in not only delivering value for shareholders, but also taking purposeful action to help make the world a better place. In fact, the 2017 Edelman Trust Barometer found that 75 percent believe a company can take specific actions that both increase profits and improve the economic and social conditions in the community in which it operates. Global social responsibility is no longer an option. It is a business imperative. 

At United Airlines, we are heeding this call to action.  

As I write this, our CEO Oscar Munoz is just returning from a trip to Houston. As one of our largest hubs and a city that over 11,000 of our employees call home, this is not an uncommon journey for Oscar. But this trip was different than the many visits he’s made since joining United as CEO two years ago. 

This trip was about being with our employees and their families who had been devastated by Hurricane Harvey. It was a last minute, unannounced trip. No press release or entourage. Oscar simply wanted to be with his fellow employees and not just see Harvey’s impact for himself — but actually feel it. The magnitude of Harvey’s wrath stirred his heart, but at the same time, his heartache was nurtured by emotional scenes and stories of our employees coming together in heroic ways to help each other and their communities.  

Like many concerned leaders, Oscar has been sending heartfelt messages of concern and support for our employees, their families and everyone in Houston who had been touched by this ferocious storm. But Oscar also recognized something very important — that as genuine and caring as his written messages were, his actions and those of our company would ring much louder than his words.

That’s precisely why over the past week, in addition to visiting Houston, Oscar and United have turned our commitment into meaningful action. As an airline, we are uniquely prepared — through our planes and sophisticated logistical capabilities — to use our wings for good when tragedy strikes.

In the immediate days that followed Harvey’s landfall, we turned our commercial airline into a humanitarian operation to deliver aid and relief to victims. We flew nearly 40 relief flights that carried almost 300,000 pounds of vital necessities, including food, water, medical supplies, pillows and blankets. We turned one of our hangars at the Houston airport into an operations base for FEMA. And we facilitated more than $4 million in customer, employee and company contributions to relief efforts, including a commitment from Oscar to personally match every dollar donated by his fellow employees — up to $1 million — to our United We Care emergency relief fund.

Sadly, as I put the pen down on this essay, we are already preparing for yet another vicious storm — Hurricane Irma — as she races across the Caribbean towards the Florida coast. Alongside many other concerned corporations, we will once again show that actions speak louder than words.


To download a full copy of the Relevance Report, click here .

Author
James T. Olson

For more than two decades, Jim Olson has worked at the intersection of communications and innovation for some of the world’s most forward-thinking and respected companies. He most recently led internal and external communications at United Airlines as SVP of Corporate Communications.

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    # 1  

    Old

    Friday, June 11, 2010

    adnanz01
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    Need essay on Actions speak louder than words

    Salam

    I want to read an essay on Actions Speak Louder Than Words
    can any body provide it to me? or if it is available online somewhere then plz give me the link
    I shall be Thankful

    Regards
    Muhammad Adnan

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    # 2  

    Old

    Saturday, June 12, 2010

    sana_krn
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    http://www.oppapers.com/essays/Actio…n-Words/175943
    i hope this will help u

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    # 3  

    Old

    Sunday, June 13, 2010

    adnanz01
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    Thax @ Sana
    It was a good essay
    but actually it was very short, I need an essay which is upto the standard of CSS.

    Regards
    Muhammad Adnan

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    # 4  

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    Sunday, June 13, 2010

    sana_krn
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    Quote:
    Originally Posted by adnanz01
    View Post
    Thax @ Sana
    It was a good essay
    but actually it was very short, I need an essay which is upto the standard of CSS.

    Regards
    Muhammad Adnan

    well bro thing is u will never get paki pakkai kheer u will get guidelines but not whole essay at css level u cant d rata of n essay n reproduce it there u hv to mould the things according to u n give ur views in tht
    hope u get my point
    regards

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    # 5  

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    Sunday, June 13, 2010

    Nek Muhammad's Avatar

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    Quote:
    Originally Posted by sana_krn
    View Post
    well bro thing is u will never get paki pakkai kheer u will get guidelines but not whole essay at css level u cant d rata of n essay n reproduce it there u hv to mould the things according to u n give ur views in tht
    hope u get my point
    regards

    Sana has rightly said, an essay must contain the personal touch, It should not merely be a collection of burrowed ideas.

    Read this one…
    Actions Speak Louder Than Words

    Nowadays, as the society we live in gets more and more complicated, human interactions seem to have set off to a whole new level. Suddenly, diplomacy has taken the world by storm, thus becoming a must in every successful action of our day-to-day life. Nevertheless, since words may sometimes be misleading, it is our actions that end up betraying our true nature.

    In my opinion, speech can be considered to be one of the oldest, yet the most important art that mankind has created. Persuasion is not just a form of transmitting a message, but also a carefully crafted instrument we constantly try to learn how to master. Eventually, words are nothing more than a candle in the wind. On the other hand, our actions, the ones that truly define who we are, are more likely to be those that would endure through the test of time.

    Moreover, were we to take the example of the chronicles, it is great deeds that made great rulers part of the universal history and not what they may have said. Of course, there are several notable exceptions, like Winston Churchill or King Louis the Fourteenth of France who is greatly known for having said “I am the state”. Nevertheless, their quotes are in fact associated with their actions, therefore in the end, the actions regain their supremacy.

    To sum up, I am a firm believer that a good deed is worth more than a thousand nice words. Consequently, there can be no doubt as to whether words can be considered to be more important than actions. Nonetheless, some might state that there are times in our lives when a word may be worth more than anything in the world. I could not disagree with this statement. However, let as take comforting someone for example. Undoubtedly, kind words are be used, yet the purpose of their usage clearly defines the action of comforting a person in need. All in all, I reckon that one simply cannot deny that actions speak louder than words

    source: http://www.oppapers.com/essays/Actio…s/169849?topic

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    # 6  

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    Friday, June 18, 2010

    adnanz01
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    Thax @Nek n Sana

    well the thing is that I had written one essay at this topic, by my own. But I needed an essay of good standard so that I could do Comparison that where do i lack?
    And for comparison I think there must be two…
    therefore I requested you people that if u have written on this topic then post it, so that other people could also get benefitted from your ideas.
    This was my view, Yet I can be wrong…

    Regards
    Muhammad Adnan

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